Next.js

EmbedCrest Technology

Corporate Website for an IoT/Embedded Firm

Overview

EmbedCrest is a freelance corporate website for a technology company in the Mumbai metropolitan region that specializes in embedded systems, IoT, Edge AI and firmware engineering. It is a content-driven Next.js marketing site with an animated, scroll-led experience and a strong technical-SEO foundation, delivered end to end for an international client.

What It Does

The site presents the company across home, services, industries, case-studies, blog, about and contact pages, detailing nine service areas and the industries it serves. Visitors move through scroll-triggered animated sections and can reach out through a validated contact form whose submissions are handled server-side.

Tech Stack

Next.jsReactTypeScriptFramer MotionLenisResendNodemailer

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Key Features

Nine service areas including Embedded AI & Edge ML, IoT & Connectivity, Firmware Engineering, Device Drivers & BSP, and Industrial & Automotive

Industry, capabilities, certifications and technology sections driven from typed content data

Dynamic services, case-studies and blog sections with per-item detail pages

Animated, scroll-driven storytelling with reveal-on-view and parallax effects

Validated contact form (react-hook-form + zod) with server-side submission handling

Light/dark theming with flash-free first paint

Deep SEO: rich JSON-LD graph, sitemap, robots, blog RSS feed and IndexNow

AI-crawler readiness via an llms.txt file for citation

Technical Highlights

→Next.js 16 (App Router), React 19 and TypeScript, with the React Compiler enabled

→Framer Motion scroll-triggered animations across the marketing sections

→Lenis smooth scrolling with a custom RAF loop and easing, plus a parallax section variant

→Content-as-code architecture: services, industries, case studies and blog posts defined in typed data modules

→Server-side contact API route with validation, forwarding submissions to a Google Sheets pipeline

→Structured-data @graph (Organization, WebSite, ProfessionalService), sitemap, robots, RSS and IndexNow endpoints

→Google Analytics integration and Tailwind CSS v4 styling

Key Achievements

Delivered a complete, animated corporate site end to end as a freelance engagement for an international (India) client

Structured the site around a typed content model, keeping services, industries and case studies maintainable without a CMS

Built a technically strong SEO foundation, including JSON-LD, RSS, IndexNow and AI-crawler support

Implemented a polished motion layer (scroll reveals, parallax, smooth scrolling) without sacrificing first-paint performance

Impact & Results

A freelance corporate website delivered for an international client, giving an embedded/IoT firm a fast, animated and search-optimized presence to showcase its services and win business.